Tag ~ec marketing tech

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Creative adtech is on the cusp of a revolution and VCs should take note

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

5 ways to seize the opportunities created by recent chaos in ad tech

How to improve retention growth marketings golden metric

5 companies doing growth marketing right

After 30 years Crossing the Chasm is due for a refresh

One CMOs honest take on the modern chief marketing role

How to land the top spot in Google search with featured snippets in 2021

Building customerfirst relationships in a privacyfirst world is critical

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

5 advancedish SEO tactics to win in 2021

Never express your use of funds slide as percentages

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

5 tips for brands that want to succeed in the new era of influencer marketing

The truth about SDK integrations and their impact on developers

How to implement an effective chatbot program

5 growth marketing predictions for 2022

The demise of browser cookies could create a Golden Age of digital marketing

How Klaviyo transformed from a lifestyle business into a 415B email titan

The advertising slowdown is dinging Big Tech

Marketing in 2021 is emotional and not just transactional

4 ways to leverage ROAS to triple lead generation

After talking to marketing leaders for a year heres my advice for CEOs

The death of identity: Knowing your customer in the age of data privacy

Hope and hype: Avoiding ad fraud in the hot connected TV market

Klaviyo could be the rare startup to defend a latestage 2021 valuation

Whats driving the global surge in retail media spending

Even startups on tight budgets can maximize their marketing impact

3 data strategies for selling to developers

5 cantmiss strategies to break through in a crowded market

4 proven approaches to CX strategy that make customers feel loved

Pitch Deck Teardown: Qortexs 10M Seed deck

Where will our data go when cookies disappear

Can advertising scale in VR

The Klaviyo EC1

Drama and quirk arent necessary for startup success

How Klaviyo used data and nocode to transform owned marketing

6point checklist for making sure your sustainability tech pitch is newsworthy

Klaviyo could break the unicorn IPO logjam

Creative ad tech is on the cusp of a revolution and VCs should take note