Tag ~ec marketing tech

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How to land the top spot in Google search with featured snippets in 2021

5 ways to seize the opportunities created by recent chaos in ad tech

Building customerfirst relationships in a privacyfirst world is critical

Where will our data go when cookies disappear

Whats driving the global surge in retail media spending

5 cantmiss strategies to break through in a crowded market

4 ways to leverage ROAS to triple lead generation

Klaviyo could be the rare startup to defend a latestage 2021 valuation

5 tips for brands that want to succeed in the new era of influencer marketing

Hope and hype: Avoiding ad fraud in the hot connected TV market

5 advancedish SEO tactics to win in 2021

The advertising slowdown is dinging Big Tech

3 data strategies for selling to developers

How to implement an effective chatbot program

The truth about SDK integrations and their impact on developers

How Klaviyo transformed from a lifestyle business into a 415B email titan

Drama and quirk arent necessary for startup success

After 30 years Crossing the Chasm is due for a refresh

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

Never express your use of funds slide as percentages

5 growth marketing predictions for 2022

The demise of browser cookies could create a Golden Age of digital marketing

Even startups on tight budgets can maximize their marketing impact

One CMOs honest take on the modern chief marketing role

Creative adtech is on the cusp of a revolution and VCs should take note

After talking to marketing leaders for a year heres my advice for CEOs

How to improve retention growth marketings golden metric

Pitch Deck Teardown: Qortexs 10M Seed deck

How Klaviyo used data and nocode to transform owned marketing

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

The Klaviyo EC1

Marketing in 2021 is emotional and not just transactional

4 proven approaches to CX strategy that make customers feel loved

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

6point checklist for making sure your sustainability tech pitch is newsworthy

Creative ad tech is on the cusp of a revolution and VCs should take note

5 companies doing growth marketing right

Can advertising scale in VR

The death of identity: Knowing your customer in the age of data privacy

Klaviyo could break the unicorn IPO logjam