Tag ~ec marketing tech

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Zeta Globals IPO filing uncovers modest growth strong adjusted profitability
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The Klaviyo EC1
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After 30 years Crossing the Chasm is due for a refresh
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The truth about SDK integrations and their impact on developers
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Creative adtech is on the cusp of a revolution and VCs should take note
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Where will our data go when cookies disappear
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5 cantmiss strategies to break through in a crowded market
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How Klaviyo used data and nocode to transform owned marketing
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The demise of browser cookies could create a Golden Age of digital marketing
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After talking to marketing leaders for a year heres my advice for CEOs
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Klaviyos strong IPO pricing should give unicorns an idea of what they are worth
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Building customerfirst relationships in a privacyfirst world is critical
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How well did Klaviyo Arm and Instacart actually do in their first test on the public markets
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6point checklist for making sure your sustainability tech pitch is newsworthy
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Pitch Deck Teardown: Qortexs 10M Seed deck
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One CMOs honest take on the modern chief marketing role
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Whats driving the global surge in retail media spending
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4 ways to leverage ROAS to triple lead generation
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Can advertising scale in VR
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Drama and quirk arent necessary for startup success
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Never express your use of funds slide as percentages
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3 data strategies for selling to developers
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Even startups on tight budgets can maximize their marketing impact
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Hope and hype: Avoiding ad fraud in the hot connected TV market
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How to improve retention growth marketings golden metric
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Marketing in 2021 is emotional and not just transactional
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Klaviyo could break the unicorn IPO logjam
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The advertising slowdown is dinging Big Tech
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5 companies doing growth marketing right
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5 advancedish SEO tactics to win in 2021
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The death of identity: Knowing your customer in the age of data privacy
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How to land the top spot in Google search with featured snippets in 2021
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4 proven approaches to CX strategy that make customers feel loved
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How Klaviyo transformed from a lifestyle business into a 415B email titan
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How to implement an effective chatbot program
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5 ways to seize the opportunities created by recent chaos in ad tech
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Creative ad tech is on the cusp of a revolution and VCs should take note
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5 growth marketing predictions for 2022
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5 tips for brands that want to succeed in the new era of influencer marketing
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Klaviyo could be the rare startup to defend a latestage 2021 valuation